A Symbol of Legacy. A Catalyst for Growth.
You don’t just buy a coin. You buy a moment. A chance to sit down with Wes Whitlock—founder of Rogue American Apparel and Invader Coffee, USMC veteran, entrepreneur, and relentless executor.
Each limited-edition Memento Mori Coin grants you a 30-minute private mentorship session with Wes.
No fluff. No filler.
Just a raw, unfiltered conversation about what truly matters—business, mindset, fitness, strategy, or just straight-up war stories.
- Strategize – Sharpen your business, career, or personal development game.
- Problem Solve – Get direct insight into overcoming obstacles with real-world experience.
- Train Like a Savage – Build a custom workout or combat-ready training plan.
- Talk Business & Branding – Learn from a man who’s built multi-million-dollar companies from the trenches.
- Or Just Shoot the Sh*t – Because sometimes, the best wisdom comes in casual moments.
WHAT IS THE ATLAS PROJECT?
The Atlas Project isn’t just about collecting coins—it’s about building men who carry the weight of the world and thrive under it. As this project grows, more exclusive coins will be released, each unlocking a new level of mentorship, experience, and access.
This isn’t for everyone. It’s for those who live with intention, execute with discipline, and push limits.
LIMITED AVAILABILITY – ONCE THEY’RE GONE, THEY’RE GONE.
One Coin. One Conversation. One Shot to Level Up.
Secure yours now.