Atlas Project

BUILD THE BUSINESS. BECOME THE BETTER MAN.

You don’t just want a business...

You want:

A life on your terms.

A profitable brand.

A stronger body, mind and spirit.

The wealth and freedom to live how you want. But most men get stuck before they even start.

  • Developing the right mindset and habits for success in life

  • Manufacturing is a nightmare. Finding the right suppliers without getting burned is a full-time job.

  • Marketing is a black hole. How do you stand out when the market is flooded?

  • Scaling feels impossible. Without the right systems, you become a slave to your own business.

Most product businesses fail. Not because of a bad idea—but because the founder lacks a proven roadmap.

That's why you need a battle-tested blueprint—not another online course filled with fluff.

 

BUILD THE BUSINESS. BECOME THE BETTER MAN.

This isn't just about launching a product.
This is about stepping into the next level of who you are.

A business that makes real money, not just a side hustle.
A body that commands respect, not just takes up space.
A mindset that wins, not one that plays small.
A network of killers, not complainers.

Most guys fail because they overthink, hesitate, 
or waste time on the wrong things.

That won't be you.

 

APPLY NOW FOR THE ATLAS PROJECT

 

MEET WES WHITLOCK

Unlike "business gurus" selling theory, Wes bu

ilt multiple real, profitable brands from the ground up with proven experience:

Military Service:
USMC Honorable Discharge with Top Secret/SCI Clearance

Education:
American University of Rome (International Business and Management)

High-Stakes Experience:
Government Contractor High Threat Protection Specialist in Afghanistan/Iraq

Executive Protection:
Security Specialist for Dell Corporation CEO and high-net-worth families

Business Leadership:
Founder & CEO of Rogue American Apparel LLCFounder & CEO of Invader Ventures LLC (Invader Coffee)
Founded and Successfully Sold Rogue Gun Fighter Tactical LLC


Media & Entertainment: 
Host of "Going Ro

gue With Wes Whitlock" Podcast
Actor in "Warhorse One Story II" as "TEX" (Coming Soon)
Personal Trainer in Rome, Italy for Jim Caviezel during "Passion of the Christ"

Recognition:
Awarded Veteran Business of the Year by Crown Royal (2016)
Guest of Honor at Marine Corps Ball (2024)

Total Combined Social Media Following: 1,508,000+

 

Wes Whitlock

Wes has been in the trenches—mastering 

manufacturing, branding, marketing, supply chains, and scaling. Now, he's handing you his exact playbook to shortcut years of trial and error.

But Wes isn't just about business.

He's about building better men and leaders in their communities:

  • Business mindset who build visions without excuses.

  • Physical mindset who train, push limits, and dominate their space.

  • Financial mindset who build wealth instead of chasing scraps.

If you're looking for a sugarcoated program that "empowers" you—this isn't it

If you want real results, from a man who's actually done it—this is it.