Welcome to Wes Whitlock.com
Wes Whitlock is a Texas-based entrepreneur who founded multiple successful businesses including Rogue American Apparel (2011) and Invader Coffee (2016). Based in Austin, he operates three businesses, maintains a storefront and gym (free for military, LEO, and veterans), and hosts the podcast "Going Rogue with Wes Whitlock."
His extensive international experience, working across countries including Spain, Yemen, Israel, Afghanistan, Iraq, Japan, Korea, South Africa, Italy, Netherlands, and Germany, has deeply influenced his business ventures. Italy, which he considers his second home, particularly inspired the creation of Invader Coffee. Starting Rogue American from his spare room while leaving a six-figure Executive Protection career, Whitlock built his businesses independently, without investors or partners.
Today, his brands reflect his diverse passions - from military service and fitness to automotive culture and entrepreneurship - while serving a community that values discipline, hard work, and forging their own path.
A Symbol of Legacy. A Catalyst for Growth.
You don’t just buy a coin.
You buy a moment.
A chance to sit down with Wes Whitlock—founder of Rogue American Apparel and Invader Coffee, USMC veteran, entrepreneur, and relentless executor.
Each limited-edition Memento Mori Coin grants you a 30-minute private mentorship session with Wes.
No fluff. No filler.
Just a raw, unfiltered conversation about what truly matters—business, mindset, fitness, strategy, or just straight-up war stories.
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Get to Know the Man Behind the Name
Unfiltered. Unapologetic. Uncommon.
Going Rogue Hosted by Wes Whitlock—founder of Invader Coffee and Rogue American Apparel, former U.S. Marine, Executive Protection Specialist for Dell, and High-Threat Security Operator for DOS/DOD worldwide. With a degree in International Business from the American University of Rome, Wes brings global experience, grit, and grounded wisdom to every episode.
From tactical insights and entrepreneurial lessons to straight talk on discipline, mindset, and mission—this podcast is built for those who live life full throttle.
Caffeinate. Gear Up. Repeat.
Invader Coffee – a premium, veteran-owned coffee company delivering high-octane blends with zero BS, zero fillers, and zero excuses.
Rogue American Apparel – a bold, unapologetic clothing line built for warriors, patriots, and those who live by code.
Both brands reflect Wes’s relentless mindset, commitment to quality, and deep-rooted respect for service, freedom, and authenticity.
These aren’t just brands—they’re missions with a following.